Rams in the Classroom

Stronger. Smarter. Brighter. Together.

In the fall of 2023, LMU and the Rams entered into a historic partnership, making LMU the first-ever official higher education partner of the Rams. With exclusive academic and pre-professional opportunities with the organization, students are getting an inside look at one of the nation's most successful sports franchises.

EconoRams Express

Over Easter Break 2024, Economics instructor Shirin Mollah and her sports economics students were given an inside look at the operations of the Los Angeles Rams during a two-day immersion featuring panel discussions, tours, and networking opportunities at SoFi Stadium and Rams Headquarters in Agoura Hills. Exploring topics such as player salary caps, revenue generation from ticket sales and merchandise, and economic considerations in marketing, students saw firsthand how an economics degree or minor could open a world of possibilities in professional sports, including the NFL.

"Kingfish" Screening & Panel Discussion

In celebration of Black History Month, Johnathan Franklin, director of Rams Social Justice & Football Development, Yusuf Rowser, associate producer of Rams Studios, and Bianca Graves, senior manager of partnership marketing, along with Shaun Anderson, associate professor and chair of Communication Studies, spoke to students following the screening of the short film "Kingfish: The Story of Kenny Washington." Kenny Washington was the first Black player to reintegrate the NFL in 1946 after a ban on Black players.

Entertainment Finance

Dan August, executive vice president for Consumer Revenue and Strategy, spoke to David Offenberg’s Entertainment Finance class, sharing his career journey and speaking to issues around strategic initiatives, dynamic pricing models, international growth and "fandom" development, financial planning and more.

Career Management

Tyler Potts, director of partnerships, was a guest lecturer in Rosalyn Vargas' Career Management class, where he shared his career journey, how he broke into the sports industry, and what management skills are needed to be successful in his job.

"The goal of this course is to expose seniors to different industries they can apply their management degree to," said Vargas. "Entertainment and sports are highly sought-after industries, especially in L.A., and Tyler delivered a stellar presentation and provided great insights for our students."

Tyler Potts advises student athletes in sales call techniques

Phone-A-Thon

Tyler Potts talked about his experience as director of partnership sales and connecting with prospective partners and clients, then coached members of LMU's basketball teams on sales call techniques. The student-athletes then applied the skills they learned during LMU's Phone-A-Thon.

The LMU Marketing Society

Joey Paolino met with the LMU Marketing Society to talk about his path to his role as manager of Rams partnership marketing and what it's like to manage multiple partnerships for a major sports franchise.